Atlas Alignment Accelerator
Business Growth Program
A Custom Foundations Program to Transform Your Team and Company
Our accelerator program systematically coaches management teams of fast-growing organizations for sustainable top performance.
DISCOVER THE BUSINESS PERFORMANCE SYSTEM THAT CEO’s ARE USING TO GROW REVENUE AND PROFITS FASTER
without more hours, stress, or losing control
This program might be a fit if you:
Have a great product or service that you know could help more customers, if you only had the time and an easy plan to market and sell more
Are “afraid” to grow too much, because you worry that your team won’t be able to handle the surge or your operations might break
Experience pressure from competitors or your customers to lower prices or offer more value, but you are not sure how to do this and still make a profit
Are the “Center of Everything” CEO— your team relies on you too much to run the business—and you feel stuck or overwhelmed
Would love to build a team of all “A-Players” who hold each other accountable, and work together to execute on your big plans
Worked hard and put in long hours to create the company you have, only to see your results plateau or fall short
Have key people or family who you would like to involve more in the business and develop into future leaders, without feeling like you are losing control
If you answer YES to any of these questions, keep reading, because you are in the right place.
Atlas Alignment Accelerator Program
for Scalable Predictable Business and People Growth
The program is based on a 9-step method used by ambitious CEO’s to go from uncertainty, stress or overwhelm to a Defined Action Plan to Double Profits in the next 18-36 Months.
… By Involving your Managers and Team to Be Inspired, Aligned, Accountable and Focused on Results
3 Phases - 9 Projects:
Go from inconsistent profits, stress and overwhelm to a defined plan to have predictable profits, a more accountable team, and a business and lifestyle that works for you.
Phase 1: Align Your Strategy
Dominate your market, delight your customers, educate your team
Step 1: Define a Market Dominating MessageGO FROM “VANILLA" TO STAND OUT FROM YOUR COMPETITORS AND ATTRACT MORE IDEAL CUSTOMERS AND THE WORK YOU WANT
- Define your market dominating strategy with 3 clear and measurable brand promises that differentiates your from competitors
Step 2: Smooth & Sticky Sales ProcessGO FROM STALLED TO AN EASIER SALES GROWTH PROCESS— TO CONVERT MORE SALES AT HIGHER PRICES AND PROFITS
- Enable consistent revenue growth with a simplified process that attract and convert more of your Ideal customers, and delivers a specific well-defined customer “wow” experience
Step 3: Your Vivid VisionGO FROM SPINNING WHEELS TO A CLEAR VISION THAT YOUR TEAM FOCUSES ON ACHIEVING
- Outline and communicate a clear 3-year vision and a specific 3-year action plan, with a reasonable forecast of business potential and targets
Phase 2: Align Your Team
Develop an Aligned Accountable Empowered Team & Culture
Step 4: Clarify Roles & Responsibilities
GO FROM PEOPLE WORKING HARD TO WORKING TOGETHER ON THE RIGHT THINGS AT THE RIGHT TIME
- Work with each member of your management team to develop a Job Scorecard with clearly defined role, responsibility and results metrics
Result: Each key person knows what to focus on to improve and grow the business, has clarity about expected results and knows how performance will be measured.
Step 5: A-Player Roadmap
GO FROM "HIRED HANDS" TO A TEAM OF HIGH-PERFORMING A-PLAYERS WHO LIVE YOUR CORE VALUES
- Identify the strengths and Job Fit for each person on your team, and start the conversation to clarify expectations and personalize a development plan
Result: Employees are clear what is expected for high-performance and are involved and empowered to learn and grow in ways that benefit them and you.
GO FROM DISENGAGED TEAMMATES TO A "BEST-PLACES TO WORK" CULTURE OF OWNERSHIP THINKING AND EMPOWERMENT
- Customize and implement our People Plan performance process that teaches managers how to coach for accountability, and provide continual feedback, recognition and development
Result: Transform the way managers and teams think and act to get things done.
Phase 3: Align The Business
INSTALL PERFORMANCE SYSTEMS FOR FLAWLESS EXECUTION AND TO ACHIEVE AMBITIOUS RESULTS
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Step 7: Know Your Numbers
GO FROM FLYING BLIND TO KNOWING YOUR NUMBERS AND USING DATA TO MAKE MORE INFORMED DECISIONS
- Identify and understand your critical numbers, and establish how to visually track, monitor and review operational and customer data to make informed decisions
Result: Create employee involvement and ownership thinking at all levels, focus on improving operations and cash flow, to grow profits to 2-3x your industry average
Step 8: 90-Day Game Plan
GO FROM DAILY ACTIVITY TO A QUARTERLY TEAM GAME PLAN—RALLY EVERYONE AROUND THE #1 THING
- Get laser focused implementing a quarterly action plan of high-priority projects that are stepping stones to achieve annual and 3-year goals, and outline key targets for success.
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Step 9: Communicate & Execute
GO FROM FROM MISALIGNED & DRAMA TO INFORMED & INVOLVED-- WITH EFFECTIVE 4D MEETINGS AND VISIBLE PLANS AND PERFORMANCE
- Install a management team rhythm to communicate and coordinate weekly, de-brief and re-prioritize and focus monthly, and invest the time and effort for strategic thinking and execution planning quarterly.
Result: 10X Thinking, Planning, and Doing for All Areas of Your Business
The finish line:
Our Accelerator Program Gives You the Basic Knowledge and Tools to Get your Team Inspired, Aligned, Accountable and Focused to Accelerate Business Growth
This program not only can show you how to increase your revenue and differentiate in your industry, it also improves employee engagement, builds a positive Culture and develops your leaders.
What You Get in our Business Accelerator Program:
Scaling Up Templates
Receive PDF workbook of over 25 Scaling Up templates-- proven growth tools used by 40,000 companies.
People Plan® Toolkits
Access our Accountability Culture building training and templates to build, coach and reward your team.
Video training modules
To enhance your coaching, access to our growing library of instructional videos and deeper dives into program topics.
One on One Coaching
Coaching by Scaling Up coach Diana Southall to customize the program materials for your unique team and business.
Peer Mastermind Sessions
For group members, see how others are implementing and get peer feedback and advice on your challenges.
Team Planning Workshop
The program culminates with your team outlining your 90-Day Game Plan and your OnePage Strategic Plan.
Who is this for?
This is for owners and leaders who want more from their business without sacrificing their personal life … and are ready for experienced guidance to achieve big goals:
- Headquarters located within 150 miles of Western New York [or desires virtual coaching]
- Business generates $1-10 million in revenue per year* [larger businesses can participate as part of private coaching engagement]
- Leaders who are looking to exponentially grow their business value and impact
- Appreciate a proven system that monitors and improves the whole business
- Interested in developing their team by adopting professional management practices
- Wants to work with a coach who can help them with strategy, tactics, and people development, and hold them accountable to achieve the plans we build together
- Key people on team love to learn, very open to new ideas ideas, coachable and have a “bias for action”
Fit our Core Values-- do these reasonate with you?*Contribution & Accountability *Curiosity & Challenge *Respect & Empathy
*Positivity & Enthusiasm *Autonomy & Freedom *Continuous Learning & Improvement
*Practice what you preach *Teach to fish *Have fun!
Who is this NOT for?
This program will not be successful if you or your team aren’t ready to try new things, experiment, or invest in your future, or not willing to ask questions, get feedback from peers or coaching on mindset or blocks.
But you probably wouldn’t be looking at this if you fit that description.
It’s also not for those who want a "quick fix," continue to do it all themselves or don’t want to involve key people in learning, planning and implementing the solutions.
Don’t bother applying if you don’t want to do whatever it takes to make changes and improve your business.
(*Most businesses over $10 million are a better fit for private coaching- we often recommend this list of Projects as our first 3-6 month plan)
FAQ- Frequency Asked Questions
Is this an online program?
Several delivery options are available, including a hybrid coaching program that includes some in-person, plus weekly group training and coaching conducted via Zoom.
The 90-Day Planning Workshop will be held in-person in Buffalo New York with an option for virtual attendance via Zoom.
We also offer additional in-person private coaching at locations within 200 miles of Buffalo NY.
How will I get personalized coaching?
We have several levels of support.
Group: For those that enroll in our group coaching program, the program has weekly group meetings for training, coaching, and Q&A.
For group members, your team will also receive private strategy sessions with coach Diana Southall, based on your package level.
Private: For those that qualify, private weekly or monthly coaching is available with Diana Southall via Zoom or in WNY. She also has very limited travel availability for on-site private coaching.
Office Hours: All clients have access to open "office hours" - time blocks set aside for you to pre-schedule a private 15-minute Zoom call to get coaching and feedback on your projects.
Which coaching level of support is best for us?
In order to recommend the best level of support for your business, we ask that you fill out our quick application and schedule a quick call with head coach Diana Southall.
Once she learns a bit more about your business structure, team and goals, she will recommend the most effective options for your participation and program success.
Who on my team should participate in the program?
We recommend that you bring your key people- up to 3 participants are included in the base coaching program.
During your application call, coach Diana Southall will recommend who to invite.
What is the program investment?
We will discuss the options during your application call.
The program investment varies based on your team participants and the number and location of optional private coaching and planning sessions.
Our program is designed for at least 5x ROI- if we cannot outline how this performance system will increase your profits five times the investment, then this program is not a good fit for you.
When can we start?
Private coaching implementation, we will discuss your goals and outline a project timeline based on mutual availability.
Our group cohort is tentatively starting in April 2023.
Cohorts will launch with a minimum of 5 companies (enough peers for our coaching calls) -- if there are signups before that date we can start even sooner.
The maximium group size will be 24 particpants or 10 companies.
The Group Accelerator program extends for 12 weeks of full sessions and weekly support.
How do I apply?
Just click on the "Apply" button, answer a few key questions about your business, and schedule a brief Zoom call with coach Diana Southall.
During your meeting, she will find out more about your business and team, and will recommended a program with the level of support to reach your goals.
How much time will this take each week?
We expect our program participants to attend regularly scheduled coaching sessions. In addition, participants typically commit about 2 hours per week to work with your team on customizing and implementing your projects in-house.
Our "Love it or Leave It" Guarantee
If -in the first 30 days- you show up and do your “homework,” and are not satisfied with this program, notify us and give us 14 days to address your concerns. If you still decide it's not meeting your needs, we will refund your investment, and you can keep worksheets and handbooks with our compliments and we will part as friends.