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Atlas Alignment Accelerator

Business Growth Program

 

A custom program to transform companies

Our 12-week intensive program systematically coaches management teams of fast-growing companies for sustainable top performance.

DISCOVER THE BUSINESS PERFORMANCE SYSTEM THAT CEO’s ARE USING TO GROW REVENUE AND PROFITS FASTER
without more hours, stress, or losing control

This program might be a fit if you:

  • Have a great product or service that you know could help more customers, if you only had the time and an easy plan to market and sell more

  • Are “afraid” to grow too much, because you worry that your team won’t be able to handle the surge or your operations might break

  • Experience pressure from competitors or your customers to lower prices or offer more value, but you are not sure how to do this and still make a profit

  • Are the “Center of Everything” CEO— your team relies on you too much to run the business—and you feel stuck or overwhelmed

  • Would love to build a team of all “A-Players” who hold each other accountable, and work together to execute on your big plans

  • Worked hard and put in long hours to create the company you have, only to see your results plateau or fall short

  • Have key people or family who you would like to involve more in the business and develop into future leaders, without feeling like you are losing control

If you answer YES to any of these questions, keep reading, because you are in the right place.

Atlas Alignment Accelerator Program
for Scalable Predictable Business and People Growth

The program is based on a 9-step method used by ambitious CEO’s to go from uncertainty, stress or overwhelm to a Defined Action Plan to Double Profits in the next 18-36 Months.
… By Involving your Managers and Team to Be Inspired, Aligned, Accountable and Focused on Results
business-accelerator-steps

3 Phases - 9 Projects in 12 Weeks:

Go from inconsistent profits, stress and overwhelm to a defined plan to have predictable profits, a more accountable team, and a business and lifestyle that works for you.

 

Phase 1: Align Your Strategy

Dominate your market, delight your customers, educate your team

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Step 1: Define a Market Dominating Message

GO FROM “VANILLA" TO STAND OUT FROM YOUR COMPETITORS AND ATTRACT MORE IDEAL CUSTOMERS AND THE WORK YOU WANT
  • Define your market dominating strategy with 3 clear and measurable brand promises that differentiates your from competitors 
Result: Predictable Revenue and Higher Profits

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Step 2: Smooth & Sticky Sales Process

GO FROM STALLED TO AN EASIER SALES GROWTH PROCESS— TO CONVERT MORE SALES AT HIGHER PRICES AND PROFITS
  • Enable consistent revenue growth with a simplified process that attract and convert more of your Ideal customers, and delivers a specific well-defined customer “wow” experience
Result: Faster sales and more delighted customers 

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Step 3: Your Vivid Vision

GO FROM  SPINNING WHEELS TO A CLEAR VISION THAT YOUR TEAM FOCUSES ON ACHIEVING
  • Outline and communicate a clear 3-year vision and a specific 3-year action plan, with a reasonable forecast of business potential and targets
Result: Team is engaged and works together to achieve these ambitious goals

Phase 2: Align Your Team

Develop an Aligned Accountable Empowered Team & Culture

Step 4: Clarify Roles & Responsibilities

GO FROM PEOPLE WORKING HARD TO WORKING TOGETHER ON THE RIGHT THINGS  AT THE RIGHT TIME

  • Work with each member of your management team to develop a Job Scorecard with clearly defined role, responsibility and results metrics

Result: Each key person knows what to focus on to improve and grow the business, has clarity about expected results and knows how performance will be measured.

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Step 5: A-Player Roadmap

GO FROM "HIRED HANDS" TO A TEAM OF HIGH-PERFORMING A-PLAYERS WHO LIVE YOUR CORE VALUES

  • Identify the strengths and Job Fit for each person on your team, and start the conversation to clarify expectations and personalize a development plan

Result: Employees are clear what is expected for high-performance and are involved and empowered to learn and grow in ways that benefit them and you. 

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Step 6: Coach for Accountability

GO FROM DISENGAGED TEAMMATES TO A "BEST-PLACES TO WORK" CULTURE OF OWNERSHIP THINKING AND EMPOWERMENT

  • Customize and implement our People Plan performance process that teaches managers how to coach for accountability, and provide continual feedback, recognition and development

Result: Transform the way managers and teams think and act to get things done.

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Phase 3: Align The Business

INSTALL PERFORMANCE SYSTEMS FOR FLAWLESS EXECUTION AND TO ACHIEVE AMBITIOUS RESULTS

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Step 7: Know Your Numbers

GO FROM FLYING BLIND TO KNOWING YOUR NUMBERS AND USING DATA TO MAKE MORE INFORMED DECISIONS

  • Identify and understand your critical numbers, and establish how to visually track, monitor and review operational and customer data to make informed decisions 

Result:  Create employee involvement and ownership thinking at all levels, focus on improving operations and cash flow, to grow profits to 2-3x your industry average

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Step 8: 90-Day Game Plan

GO FROM DAILY ACTIVITY TO A QUARTERLY TEAM GAME PLAN—RALLY EVERYONE AROUND THE #1 THING 

  • Get laser focused implementing a quarterly action plan of high-priority projects that are stepping stones to achieve annual and 3-year goals, and outline key targets for success.
Result: Literally get everyone "on the same page," working on business improving projects and focused and aligned around working together to win your 13-week quarterly "race"

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Step 9: Communicate & Execute

GO FROM FROM MISALIGNED & DRAMA TO INFORMED & INVOLVED-- WITH EFFECTIVE 4D MEETINGS AND  VISIBLE PLANS AND PERFORMANCE

  • Install a management team rhythm to communicate and coordinate weekly, de-brief and re-prioritize and focus monthly, and invest the time and effort for strategic thinking and execution planning quarterly.

Result: 10X Thinking, Planning, and Doing for All Areas of Your Business 

The finish line:

Our 90-Day Program Gives You the Basic Knowledge and Tools to Get your Team Inspired, Aligned, Accountable and Focused to Accelerate Business Growth

This program not only can show you how to increase your revenue and differentiate in your industry, it also improves employee engagement, builds a positive Culture and develops your leaders.

What You Get in our Business Accelerator Program:

  • Scaling Up Templates

    Receive PDF workbook of over 25 Scaling Up templates-- proven growth tools used by 40,000 companies.

  • People Plan® Toolkits

    Access our Accountability Culture building training and templates to build, coach and reward your team.

  • Video training modules

    To enhance your coaching, access to our growing library of instructional videos and deeper dives into program topics.

  • One on One Coaching

    Coaching by Scaling Up coach Diana Southall to customize the program materials for your unique team and business.

  • Peer Mastermind Sessions

    For group members, see how others are implementing and get peer feedback and advice on your challenges.

  • 90-Day Planning Workshop

    The program culminates with a planning workshop to outline your 90-Day Game Plan and OnePage Strategic Plan.

Who is this for?

This is for owners and leaders who want more from their business without sacrificing their personal life … and are ready for experienced guidance to achieve big goals:

  • Headquarters located within 200 miles of Western New York
  • Business generates $1-10 million in revenue per year* [larger businesses can participate as part of private coaching engagement]
  • Leaders who are looking to exponentially grow their business value and impact
  • Appreciate a proven system that monitors and improves the whole business
  • Interested in developing their team by adopting professional management practices
  • Wants to work with a coach who can help them with strategy, tactics, and people development, and hold them accountable to achieve the plans we build together
  • Key people on team love to learn, very open to new ideas ideas, coachable and have a “bias for action”

Fit our Core Values-- do these reasonate with you?

*Contribution & Accountability     *Curiosity & Challenge        *Respect & Empathy
*Positivity & Enthusiasm                    *Autonomy & Freedom        *Continuous Learning & Improvement
*Practice what you preach                 *Teach to fish                             *Have fun!


Who is this NOT for?
This program will not be successful if you or your team aren’t ready to try new things, experiment, or invest in your future, or not willing to ask questions, get feedback from peers or coaching on mindset or blocks.

But you probably wouldn’t be looking at this if you fit that description.

It’s also not for those who want a "quick fix," continue to do it all themselves or don’t want to involve key people in learning, planning and implementing the solutions.

Don’t bother applying if you don’t want to do whatever it takes to make changes and improve your business.

(*Most businesses over $10 million are a better fit for private coaching- we often recommend this list of Projects as our first 90-day plan

FAQ- Frequency Asked Questions

Is this an online program?

This is a hybrid coaching program that includes  an in-person meetings week 1 and 6, plus weekly group training and coaching conducted via Zoom.

The 90-Day Planning Workshop will be held in-person in Buffalo New York with an option for virtual attendance. 

We also offer additional in-person private coaching at locations within 200 miles of Buffalo NY. 

How will I get personalized coaching?

We have several levels of support. 

The main group program has weekly group meetings for training, coaching, and Q&A.

We will also have "office hours" time blocks set aside for you to pre-schedule a private 15-minute Zoom call to get coaching and feedback on your projects.

Your team will also receive two private strategy sessions with coach Diana Southall-- typically about week 1 and after week 12.

We also offer a private implementation option with an additional 4-8  private meetings with your team- either via Zoom or in-person [within 200 miles of Buffalo NY]. 

Which coaching level of support is best for us?

In order to recommend the best level of support for your business, we ask that you fill out our quick application and schedule a quick call with head coach Diana Southall.

Once she learns a bit more about your business structure, team and goals, she will recommend the most effective options for your participation and program success.

Who on my team should participate in the program?

We recommend that you bring your key people- up to 3 participants are included in the base coaching program.

During your application call, coach Diana Southall will recommend who to invite.

What is the program investment?

We will discuss the options during your application call.

The program investment varies based on your team participants and the number and location of optional private coaching and planning sessions.

Our program is designed for at least 5x ROI-  if we cannot outline how this performance system will increase your profits five times the investment, then this program is not a good fit for you.

When can we start?

Our first cohort is tentatively launching in late  April 2022.

We need 6 companies to launch a group program and for enough peers for our coaching calls-- if there are signups before that date we can start even sooner.

The maximium group size will be 24 particpants or 10 companies.

The Accelerator group program will extend for 12 weeks of full sessions and weekly support.

For private implementation, we can discuss your goals and our schedule.

How do I apply?

Just click on the "Apply" button, answer a few key questions about your business, and schedule a brief Zoom call with coach Diana Southall.

During your meeting, she will find out more about your business and team, and will recommended a program with the level of support to reach your goals.

How much time will this take each week?

We expect our program participants to attend most (if not all) weekly 90-minute group sessions as well as commit about 2 hours per week to work with your team on customizing and implementing the projects in-house.